Interviewed By Vanya Jain
Edited & Presented By Delhi Royale
Content
Influencer For Instagram
Anagha Tanwar, the powerhouse of fashion, luxury and brain behind the creative strategy brands has established herself as a leading name among Indian influencers. She has mastered the art of influencing and is creating a name among renowned fashion and luxury influencers in India. Redefining the world of fashion, beauty and luxury, Anagha, with her bold and exclusive content has come to the spotlight among top influencers in India. Her authentic approach to content and understanding of the platform has also helped her to bring many brands to life through her branding skills. She is indeed a package of beauty, creativity and brains, a perfect example for the young generation.
Recently, Delhi Royale got this exclusive opportunity to get in talks with Anagha herself and explore her ways of the world.
Instagram Influencer India
In Conversation with Anagha Tanwar on Luxury fashion, lifestyle and more
Was there a 'light-bulb' moment when you switched from MBA to content creation in fashion and lifestyle? What inspired you to take the plunge?
I always wanted to study fashion, but coming from a business family, I took a more practical approach and pursued an MBA. Even after completing my MBA, my passion for fashion remained. However, circumstances didn’t allow me to explore it further. When COVID hit and lock down began, I started content creation without overthinking. The gloomy atmosphere pushed me to find something that would keep me happy and busy. I spoke to a few friends who, as always, were very supportive. My love for fashion was my biggest inspiration. When the pandemic struck, it became clear that life is unpredictable. I didn’t want to live with regrets, so I decided to take the leap.
Fashion Influencer Anagha Tanwar
You’ve collaborated with some of the most prestigious brands like Caratlane, Dyson, and Kohler. What’s been the most glamorous brand experience so far, and what made it stand out?
Over these five years, God has been kind. Collaborating with these prestigious brands was always on my vision board. Honestly, it’s hard to choose just one brand as the most glamorous because each experience was unique. Every brand brought something different to the table, and every collaboration felt like a dream come true. I’m deeply grateful for these opportunities.
As a brand strategist, you’re at the heart of shaping identities. How do you align luxury with authenticity when working with high-end brands to ensure they resonate with your audience?
Aligning luxury with authenticity starts with understanding the brand’s heritage and the audience’s aspirations. I focus on highlighting the brand’s uniqueness—whether it’s craftsmanship, legacy, or cultural significance—and translating that into relatable, real-life scenarios that resonate with my audience. Transparency and ethical practices are essential, as today’s luxury consumers value sustainability and purpose-driven brands. I collaborate with creators and influencers who genuinely connect with the brand’s ethos, creating a bridge between its exclusivity and the audience’s authenticity.
Ultimately, I aim to make luxury aspirational yet approachable, ensuring the audience feels included while preserving the brand’s exclusivity.
Luxury Influencer Anagha Tanwar
You have worked with both International and Homegrown brands. Do you feel there's a difference in the approach to luxury between global vs. local brands, or is it all about the story?
Having worked with both, I’ve noticed key differences in their approach, though storytelling remains the common thread. Global brands often emphasize their legacy, timelessness, and universal appeal, with stories centered around sophistication, tradition, and impeccable craftsmanship. In contrast, homegrown luxury brands draw inspiration from local culture, craftsmanship, and regional narratives. They excel at creating a sense of pride and cultural connection, offering exclusivity through authenticity.
While the approaches differ, the essence of luxury lies in crafting authentic experiences. Whether global or local, it’s about connecting emotionally with the audience through meaningful and relatable stories.
Indian Influencer Anagha Tanwar
How would you describe your personal style and how has it evolved since you started your influencer journey?
My personal style has evolved along with my journey and even my body. Initially, I followed as many trends as possible, which left me with an overflowing wardrobe. While my audience appreciated my styling, I realized it wasn’t sustainable. Now, I focus more on investing in basics and styling them in versatile ways. I still buy statement pieces but only those with timeless appeal. Currently, I lean towards comfort and silent luxury styling. Recently, I’ve discovered the transformative power of accessorizing and how it can elevate any look.
I also enjoy wearing Indian couture. Exploring the richness, aesthetics, and accessories of Indian fashion has become a significant part of my style.
Balancing content creation and brand strategy sounds like luxury multitasking. Any productivity hacks you swear by?
Top Influencer In India
Balancing both requires discipline and a strategic approach. Here are some productivity hacks I rely on:
1. Prioritization: I categorize tasks based on urgency and importance, especially when facing tight deadlines.
2. Delegation: Outsourcing tasks like content editing or collaborating with a team for brand strategy has been a game-changer. It allows me to focus on what I do best.
3. Breaks: Taking short breaks is essential for mental clarity and overcoming creative blocks.
That said, both fields are creative. Sometimes, productivity hacks don’t work, and you just need to let go and allow creativity to flow naturally.
Lastly, What emerging trends in fashion & lifestyle do you think will totally shake up luxury in the next few years? And how are you planning to stay ahead of the game?
Fashion trends are as dynamic as the stock market. Here are a few trends I believe will dominate luxury in the coming years:
1. Sustainability: Sustainability is the new luxury. Consumers are prioritizing ethical and eco-friendly options, leading brands to adopt sustainable materials and production methods.
2. Gender-Fluid Fashion: Unisex garments and gender-neutral designs are becoming mainstream, embracing inclusivity.
3. Personalization: Tailored garments and personalized recommendations will gain traction, with size inclusivity playing a significant role.
4. Augmented Reality (AR) Fitting Rooms: AR fitting rooms are revolutionizing the shopping experience and will continue to grow in popularity.
To stay ahead, I focus on staying informed, embracing innovation, and adapting to the evolving needs of my audience and the industry.
Famous Instagram Influencer Anagha Tanwar
With her unwavering confidence and dedicated passion for fashion, Anagha Tanwar continues to bring forth new trends in fashion, beauty and luxury. Indian Influencer Anagha Tanwar's skill set and creative mindset sets her apart in the digital space and it's clear that her influence will only grow over time. We can't wait to see what's new in store for her and how her journey shapes as she moves ahead. For more insightful journeys and exclusive conversations, stay tuned on our blog!
Comment Below👇 & Let Us Know
Your Favorite Luxury Influencer !
Instagram - @Delhi_Royale
Instagram Influencer India Anagha Tanwar Is A Renowned Fashion Influencer And Luxury Influencer. As An Indian Influencer Anagha Tanwar, She Leads The Way In Style, Beauty, And Lifestyle Content. Follow One Of The Top Influencers In India And The Famous Instagram Influencer Anagha Tanwar For The Latest Trends And Luxury Inspirations. Join Her Journey At Delhi Royale Luxury Lifestyle Blog https://www.delhiroyale.in/luxury-lifestyle-blog
Love this!