Jigger Launches Spiced Tamarind — India's First Sweet-Sour Ready-to-Serve Spirit
- Abantika Paul
- Jul 10
- 3 min read
Edited By Abantika Paul
Presented By Delhi Royale
Content
Overview | The Challenge of Bottling India's Sweet-Sour Taste | Inspiration Rooted in Indian Memories | Product Availability and Brand Information | About Jigger
Jigger Spiced Tamarind
India, June 2026 — Jigger, India's first Ready-to-Serve (RTS) shots brand, announces the launch of Spiced Tamarind — India's first sweet-sour spirit. Available from June 2026 across Haryana, Uttarakhand, and Goa, with additional states to follow.
The sweet-sour contrast has defined Indian palates for centuries — from imli golis and street chutneys to tamarind-laced festival foods. Yet despite its deep cultural roots, this taste profile had never been translated into an Indian spirit. The difficulty wasn't inspiration — it was execution. No brand had cracked the technical challenge of bottling that balance. Until now.
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Explore the bold world of Jigger Spiced Tamarind, where India's iconic khatta-meetha flavours meet premium craftsmanship.
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The Challenge of Bottling India's Sweet-Sour Taste
Spiced Tamarind took over three years to develop. Adding tamarind to alcohol wasn’t the hard part. It was recreating the layered khatta-meetha balance at full strength without oxidation, degradation, or loss of depth, which took time.
Jigger's team worked with distillers, food chemists, and flavour scientists across Canada, the US, and India — running hundreds of formulations and refinements. The research extended beyond the lab. Anubhav Khanna, Co-Founder and CEO, made a dedicated trip to Thailand — where tamarind has long held a place behind the bar as much as on the plate. There, he spent time with mixologists who had spent years building cocktails around tamarind, studying how its sweet-sour complexity could move from the kitchen to the glass.
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Inspiration Rooted in Indian Memories
For Anubhav, who grew up between Amritsar and Srinagar, the starting point was personal — imli golis, street-side chaat, and the khatta-meetha contrast that runs through everyday North Indian food culture. Just as Jigger's original lineup — Meetha Paan, Coffee Toffee, and Litchi Rose — transformed familiar Indian memories into spirits, Spiced Tamarind continues that mission through one of India's most universally loved taste experiences.
“Tamarind is everywhere in India — in the food, in our core memories, in the way we describe perfect taste balance. But nobody had bottled it as a spirit, and there was a reason for that. Capturing the sweet-sour profile at full strength, without losing the brightness or depth, is genuinely hard. It took us over three years, a dedicated research trip to Thailand, and hundreds of failed formulations. But when we finally got there, all those years of effort melted into a single sip. A taste of home."
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Product Availability and Brand Information
Product Details
Product: Jigger Spiced Tamarind
Description: India's First Sweet-Sour Ready-to-Serve Shots
Taste Profile: Bright tamarind tang, natural sweetness, subtle savoury spice
ABV: 37.5%
Format: 60ml Double Serve | 750ml Celebration Bottle
Launch States: Haryana, Uttarakhand, Goa — additional states to follow
Serving Suggestion: Straight Up or Over Ice
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About Jigger
Jigger is India's first Ready-to-Serve shots brand and a platform for the Indian Ready-to-Serve alcoveb revolution. Founded in 2023 by Madira Ventures, Jigger engineers full-strength, triple-distilled, gluten-free spirits with no artificial flavours — built around nostalgic Indian taste profiles, meant to be enjoyed straight up or over ice. Currently available across Himachal Pradesh, Uttarakhand, Goa, Delhi, and Haryana, with further national expansion planned for 2026.
Jigger India
Jigger was created to bottle something bigger than alcohol — Indian taste, Indian memory, and Indian celebration. Spiced Tamarind is the boldest expression of that vision yet. The Indian alcoveb industry has spent decades looking outward for inspiration. Jigger is looking inward.
India has a world of flavour still waiting to be celebrated. And Jigger is just getting started.
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Discover Jigger Spiced Tamarind And Experience A Bold Twist On Premium Liquor. Explore The Unique Jigger Spiced Tamarind Taste, Learn What Makes Jigger Shots Stand Out, And Discover Why Jigger India Is Gaining Attention Among The Best Alcohol Brands In India. Dive Into The World Of Premium Alcohol And Luxury Liquor With This Distinctive New Offering On The Delhi Royale Luxury Lifestyle Blog https://www.delhiroyale.in/luxury-lifestyle-blog
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