Badboy Pizza Review: Menu, Story, and Expansion Plans Revealed
- Abantika Paul
- 3 days ago
- 3 min read
Written & Edited By Abantika Paul
Presented By Delhi Royale
Content
Badboy Pizza
In 2025, Rapper Badshah launched a pizza brand named Badboy Pizza. It's a bold and unconventional brand, developed with Ghost Kitchens India, that started in Mumbai. Badboy Pizza serves food to young, adventurous eaters through a combination of cloud kitchens and dine-in places. The brand is a blend of attitude and food. It is a cultural jam of pop-centric social media, food, and global pizza trends, which come together to create one loud, unforgettable experience.
Badboy Pizza Owner
Come along as we explore how Badshah’s Badboy Pizza is shaking up India’s fast food game in Mumbai.
Badboy Pizza Badshah
STORY BEHIND THE BRAND
"Badboy" isn't a title; it is the fun, rebellious personality of Badshah himself. The brand launched with a viral video of Badshah getting slapped by a slice of pizza. It was funny, cheeky, and totally on brand with the meme at the time. Badshah has a personal investment in the brand. It is inspired by his preference for comfort food, international travels, and creating a cultural statement with pizza.
Badboy Pizza Food
MENU HIGHLIGHTS
Badboy Pizza's 50 different menu items have a global punch with a local heart. The menu is overwhelming with modern, bold combinations bringing together Indian flavors with global influences. For example, Korean Gochujang pizzas with crispy toppings, Tandoori Chicken on Neapolitan bases. There are butter chicken fries, panipuri sundaes, fried Oreos, and a garlic bread bowl with spaghetti inside. Each item is designed in a way to surprise, delight, but also satisfying your appetite.
Badboy Pizza Outlets
EXPANSION
Badboy Pizza kicked off in Andheri and is set to open a total of 50 outlets across the top five Indian metros over the next 3 years. The design includes both cloud kitchens and dine-in kitchens to allow for growth and speed. Badshah aims for ₹150 cr of recurring revenue every year, with the help of Ghost Kitchens India. The consistency across stores will ensure the same quality, which is a great way to have scale and a boutique experience at the same time.
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Badboy Pizza Vision
FUTURE VISION
Badboy Pizza is gearing up to be the awesome upscale and affordable pizza in its ever-evolving market. The market is expected to grow from $85 billion in the US to about $140 billion by 2030. Badboy Pizza is out to ride the increasing QSR wave and hit an ARR of ₹150 cr by 2028. Building a trendy, culturally relevant chain with a scalable hybrid kitchen model is plainly appealing.
Badboy Pizza India
Badboy Pizza is not just a food brand. It's a whole mindset. Every bite is flavor, flair, and fun all in a singular bite by Badshah. It speaks the lingo of the youth today through cool toppings, sauces, fillings, and extends to viral marketing. The brand is proving to capture share rapidly in this neighbourhood location, and there doesn't seem to be a slowdown happening anytime soon. Make no mistake, Big Boy Pizza is out to shake up the pizza landscape in India.
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